Mobile Marketing: The Future of Advertising

Mobile has long been a small blip in most advertising and marketing budgets, despite the huge number of mobile  users and the increasingly advanced devices and usage patterns.

Compared with online advertising spending, mobile looks tiny.  According to eMarketer, mobile ad spending will reach $416 million in 2009 compared with $24 billion that will be spent overall for online advertising.

Many marketers have been hesitant to embrace a medium that lacks proven use cases. However, an increasing number have begun to realize that the addictive effect of mobile on the other advertising and marketing efforts spreads easily.  eMarketer predicts that spending on mobile advertising will gain momentum through 2013, reaching $1.56 billion.